LEARN Series Presents: How do words make or break your business? Marketing tips for your digital and print communications

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Name: LEARN Series Presents: How do words make or break your business? Marketing tips for your digital and print communications
Date: November 9, 2023
Time: 8:30 AM - 10:30 AM EST
Registration: Register Now
Event Description:
The Chamber is delighted to host this informative workshop in collaboration with Chamber member Jennifer Karchmer, CEO and Owner of Over the Shoulder Editorial.
 
Do you consider yourself a wordsmith? Are you good at finding typos? Do you play Wordle? How about crossword puzzles?
 
Words are important to every business. Whether it’s through signage, flyers, brochures, campaigns, posters, business cards, websites, the About Us page, email blasts, blogs, articles or social media, we are always communicating.
 
In this 60-minute in-person workshop, Jennifer will:
  1. Give you a step-by-step process to help ensure your digital and print communications are professional and typo-free.
  2. Provide self-editing and proofreading techniques that you can apply to all of your writing projects, including social media posts. 
  3. Show you real-life examples of communications gone wrong so you can avoid common mistakes and boost your credibility and bottom-line.   
 
You will:
  • gain practical advice to share with your in-house proofreading and marketing folks (if you have an in-house team)
  • learn writing and editing techniques to apply to your writing and promotions
  • have fun with words.
A light breakfast with baked goods, coffee and tea will be provided beginning at 8:30 a.m. so folks can socialize before the workshop begins promptly at 9:15 am. There will also be a few giveaways (gift cards to local businesses)!

Jennifer is the owner and CEO of Over the Shoulder Editorial—a member of the Tompkins Chamber since October 2022.
 
First and foremost, Jennifer is a journalist and freedom of the press advocate who writes about the journalism industry and reporter safety. A proud graduate of Ithaca College’s Roy H. Park School of Communications, Jennifer has worked as a reporter for more than 30 years in newsrooms across the United States and internationally. She got her start as a reporter with the Associated Press in Albany and has worked as a financial writer at CNN in New York, as a freelancer at Gannett, McClatchy and the New York Post and as an independent journalist with Reporters Without Borders, the Committee to Protect Journalists and with other press freedom organizations.
 
Jennifer couples her journalism expertise and newsroom training with her love of writing and words (and finding typos!) to offer communications consulting. She is a trained proofreader with proficiency in AP style and CMOS and has completed fact-checking training with the Poynter Institute. 
 
Her client list includes Microsoft, Costco, Bank of America, the Wall Street Journal, Inc. magazine along with dozens of small businesses. 
 
Originally from the Hudson Valley, Jennifer has lived in Iceland and France and has worked in South Africa, Morocco and Malta. In 2021, after 15 years in Washington state, Jennifer relocated to Tompkins County and has served as a volunteer with the Ithaca College Alumni Board and the Ithaca City of Asylum (ICOA) Board of Directors. She volunteers with the State Theatre of Ithaca and Hospicare’s Women Swimmin’.
 
Read more here:
http://www.jenniferkarchmer.com/overtheshoulder.html
 
Connect with Jennifer on LinkedIn here: https://www.linkedin.com/in/jenniferkarchmer/
 
 
Event Media:
Location:
Tompkins Chamber 
124 Brindley St 
Ithaca, NY 14850 
 
Date/Time Information:
Date: Thursday, Nov. 9, 2023
Time: 8:30 am - 10:30 am EDT (workshop begins at 9:15a)
 
Contact Information:
Mary Holland-Bavis
Send an Email
Fees/Admission:
Free for chamber members, $10 for non-members 
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