First Learning

About Us

First Learning owns and operates early education childcare centers across New York State with a strong focus on providing high-quality care to our children. At First Learning, we believe every child deserves a safe, nurturing place to learn, grow, and thrive. Based in Rochester, NY, we operate a family of trusted childcare centers including Care-a-lot, Generations Child Care, and Storybook Academy, serving children and families across the region.

Our mission is to provide high-quality early childhood education through a play-based curriculum that fosters curiosity, creativity, and social-emotional development. Whether your little one is an infant, toddler, or preschooler, our experienced educators create engaging environments that help each child build a strong foundation for lifelong learning.